About
An agency that builds.
Sandcastle Labs grew out of a consulting practice (Orrin Consulting), and consulting is still the engine: we embed with GTM teams, build the machinery they keep, and the products come out of that work. Our first is Collimer, our AI-visibility agent. It started as a client deliverable, and it's live now. For now we are, deliberately, an agency that builds: the products are extracted from real engagements, not invented in a vacuum.
Half of what we do is deliver for clients. The other half is explore what is actually changing in how software gets built and sold, then publish it: what we tried, what broke, what surprised us. Builders read us; operators hire us. They're different people, and we write for both on purpose.
We started because we wanted to do this work ourselves, and because the way most companies are using AI right now is missing the point.
What we believe
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AI should enhance the people doing the work.
The interesting opportunity is small teams using AI to ship things bigger companies cannot. Not bigger companies using AI to need fewer small teams.
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Half the work is exploring what is actually changing.
The way software gets built and sold is shifting under us. We treat that exploration as a deliverable, not a side effect.
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Small by design. Built to stay small.
No VC. No 60-hour weeks. The studio is sized to do good work, not to grow into the kind of business it is critiquing.
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Build in public, but make it real.
Building in public is only useful if the thing you're building is real. We ship products, run them, and write about what actually happens.
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Specificity over generality.
Specific decisions, specific tools, specific numbers. Generic AI talk is noise. We try to be useful.
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Momentum over perfection.
Slow, compounding work beats fast, scattered work. We move at the pace that lets us keep going.
Who's building
Founder · Denver, CO
Background in data-driven growth and strategic operations across the full B2B go-to-market stack: GTM operations, customer success, sales engineering, sales enablement, and revenue/BI. Sandcastle Labs is built on the premise that small teams using AI can outship what used to require entire departments.
Contact
Reach us at hello@sandcastlelabs.ai.