Now
What we're working on this week.
The heartbeat in the 3-2-1 format: three things we noticed, two things we learned, one thing coming, updated at the Monday tick, most weeks. If you want the long form, read the build logs and essays. For the monthly summary, see the writing feed.
Last updated · 12 days ago
This page is stale. It promises Monday-tick updates and hasn't been touched in 12 days ago. Read the build logs for what's actually happening right now.
3 things we noticed
- 1.
We rewrote our own positioning: one brand, an AI visibility agency in Denver. The homepage now opens with "Your buyers ask AI. We write the answer."
- 2.
In our 2026-09-19 read, the assistants still described the company we were before the rewrite: the same problem we fix for clients.
- 3.
The homepage changed first and the pages under it kept the old words for a day. Sites drift from strategy unless something checks them, ours included.
2 things we learned
- 1.
An assistant repeats the sentence you repeat. We now introduce the company with one sentence, word for word, on every page.
- 2.
Picking a category noun means checking who already owns it. The first one we reached for belonged to another firm, so we chose "AI visibility agency" instead.
1 thing coming
- →
A second read of what assistants say about us, one week after this copy ships, against the 2026-09-19 read.
About this page
This is a /now page in the indie-web tradition , using the 3-2-1 format borrowed from operators we respect. Edited by hand at our Monday tick, the one standing meeting we have.