Playbook
AEO Playbooks You Can Run.
Infographics
The guides, one image each.
The key findings from our GEO guides, with every number sourced. Open one to see it full size, or save it to share.
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GEO basics SEO earns the rank. GEO earns the citation. View full size -
How engines cite Five engines. Five citation pools. View full size -
What earns a citation Put the answer first. Let others vouch for it. View full size -
AI crawlers If the bot can’t read it, it can’t cite it. View full size -
The 90-day plan Getting cited takes a quarter. Do it in order. View full size -
What GEO costs GEO costs time before it costs money. View full size
Tutorials
Short videos, one idea each.
Quick walkthroughs of how AI search works and what to do about it.
- AI search
Why an eligible page is not selected for AI search
A page can pass every rule and still not be quoted. Eligible and selected are two different groups of pages, and only one of them is written down.
First playbook going up shortly.
In the meantime, read our essays or see how we work.