Work with us · Reviewed
We shape what AI tells your buyers.
Brand and content strategy for growing companies whose buyers ask AI about what they sell. The first thing we write is your manifesto. It opens a 90-day sprint, done alongside your own team, and at day 90 there are two options and no menu.
How it works
Your manifesto, the sprint, then day 90.
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01 · Your manifesto
Who you are, whom you serve and how you want to be found. Its test: someone who was never on the call reads it and knows you. It drives the content strategy for everything after it.
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02 · The sprint
90 days. The content strategy and the pages assistants read, written and shipped alongside your team. The technical fixes come in the first weeks; the content is the work.
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03 · Day 90
We stay on monthly and keep doing the work, or you keep our engine and run it yourselves. Either way: cancel anytime, keep everything built.
After the sprint, the work can widen to brand decisions, fractional marketing and custom agents, when the relationship calls for them. We don't sell those up front.
The sprint
90 days, alongside your team, at one flat price.
What the 90 days hold:
- A dated read of what five assistants say about you on the questions your buyers ask
- Your manifesto, written first
- A content strategy built from it
- The technical fixes, in the first weeks
- The pages assistants read, written and shipped with your team
- A second read, so you can see what moved and what didn't
One flat price, whatever your size. What it costs is on our pricing page.
Book a call →What this looks like when it works
1.25% → 5.8%
of category answers citing a client's own domain, two weeks after 14 pull requests merged. Read in July 2026.
Read the receipt →
Who does the work
Three people and a fleet of agents.
The people on your sprint are the people who started the company: senior operators from marketing, go-to-market operations and engineering, with agents doing the reading, drafting and checking. You can read who we are on the About page.
The usual alternative is to hire an in-house AI search specialist. We cost well under that hire, because we arrive with an engine and experience, and at day 90 you can keep the engine.
A score or a dashboard reports what is wrong and charges you monthly to keep looking at it; we diagnose, fix and verify, then get out. A search shop with a new line on its services page still chases terms while assistants answer questions. A volume shop can move an answer, and none of it would explain you to a stranger.
If you already measure AI visibility with software, that is a useful signal and not a substitute for the writing. Here is how Profound and Sandcastle Labs fit together.
Not the right fit
If you only want the technical fixes, buy the scan.
The one-time scan lists the fixes and you make them yourself. We'll point you there, and we won't discount the sprint to make it fit. It's the honest answer for a team that wants the list and not a partner.
We're also not the right team if your goal is to cut headcount or replace a team with bots, if buying runs through procurement or an RFP, or if a change to your website takes longer than a week to ship. We don't bill hourly.
Questions
What buyers ask before they book.
What does Sandcastle Labs do?
Sandcastle Labs is an AI visibility agency in Denver. We make assistants describe growing companies correctly, through brand and content strategy. The first thing we write is your manifesto. It opens a 90-day sprint, done alongside your team, and at day 90 you either stay on monthly or keep our engine.
What happens in the 90 days?
We start with a dated read of what five assistants say about you on the questions your buyers ask. Then we write your manifesto, build the content strategy from it, make the technical fixes in the first weeks, and ship the pages assistants read, with your team. A second read shows what moved and what did not.
What happens at day 90?
There are two options and no menu. We stay on monthly and keep doing the work, or you keep Collimer, our engine, and run it yourselves. Either way you can cancel anytime, and the manifesto, the pages and the fixes we built stay yours.
How much does the sprint cost?
The sprint is $6,500 for the full 90 days, whatever your size. It covers the manifesto, the content strategy, the technical fixes and the pages we ship with your team. We do not bill hourly, and there is no menu of add-ons. Pricing details are on our pricing page.
Is AI visibility a one-time project?
The technical fixes are. The content is not. Assistants answer from what they read, and what they read keeps changing, so the sprint runs 90 days and the work can continue after it. If you only want the fixes, buy the one-time scan and make them yourself.
Can I just prompt ChatGPT myself?
You can write one good page that way. You cannot rewrite what five assistants say about your company one prompt at a time, every morning, and keep it true. That is the job, and it is why we pair a written strategy with an engine that reads all five assistants.
Can you change what ChatGPT or Claude says about us?
No. We do not claim to change what an assistant says. We change what it reads: your manifesto, your pages and the facts about your company, written so a stranger and a machine can both understand them. The assistant's answer follows from what is there to read.
Who is Sandcastle Labs not the right team for?
We are not the right team if you only want the technical fixes, if your goal is to cut headcount or replace a team with bots, if buying runs through procurement or an RFP, or if a change to your website takes longer than a week to ship. We also do not bill hourly.
Book a call
We make AI describe your company correctly.
Four fields, and we'll email you to find a time. We'll tell you honestly whether we can help.
Or email hello@sandcastlelabs.ai. A real person reads every note, usually same-day.