Peec AI and Sandcastle Labs · Reviewed
Peec AI vs Sandcastle Labs: what each one does.
Sandcastle Labs is an AI visibility agency in Denver. We make assistants describe growing companies correctly, through brand and content strategy. Peec AI is a software platform that tracks how assistants mention a brand and points to what to do next. The two do different jobs, and if you already use Peec AI we work from its numbers.
What is the difference between Peec AI and Sandcastle Labs?
Peec AI is software. It tracks the prompts you choose across assistants, benchmarks you against competitors, and its Actions suggest what to create. Sandcastle Labs is a team. We write your manifesto and content strategy and ship the pages assistants read, alongside your team.
| Question | Peec AI | Sandcastle Labs |
|---|---|---|
| What it is | A software platform for AI search analytics. | A team of three and a fleet of agents. Collimer is our engine. |
| What you get | Tracking of the prompts you choose, with visibility, competitor benchmarking, sentiment and the sources assistants cite, plus Actions that suggest what to create next. | A dated read of five assistants, your manifesto, a content strategy, the technical fixes, and the pages assistants read, shipped with your team. |
| Assistants covered | ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode and Microsoft Copilot, with more as paid add-on models, per its site. | ChatGPT, Claude, Gemini, Perplexity and Grok, through Collimer. |
| Who decides and writes | Your team. Actions tell you what to create, optimize or influence, and Peec says it does not write the content. | We write the strategy and the pages with your team. |
| How you buy it | A subscription. Plans are on its site. | A 90-day sprint, $6,500 at the founding rate for agreements signed by December 31, 2026, and $10,000 from January 1, 2027, then monthly or keep the engine. |
| Best when | Your team has the capacity to act on what the tracking shows, and you want daily numbers across many assistants and competitors. | You need the strategy and the pages written, not only the numbers. |
What we say about Peec AI comes from its own website at peec.ai, read on October 9, 2026. Products change. If something here is out of date, write to hello@sandcastlelabs.ai and we will correct it.
How do we work with Peec AI alongside Collimer?
We use each tool for the job it does, and read them together.
- Collimer. What five assistants say about your company on the questions your buyers ask, and the pages that would change the answer.
- Peec AI. Daily tracking of a prompt list you choose, with competitor benchmarking and sentiment, so you can watch the numbers move between our reads.
- Search data. Rankings, clicks and queries. Assistants that browse the web start from search results, so these numbers show whether a page can be found at all.
Together they are the read. The sprint is what we do with it: decide what your company should say, then write it. If you already use Peec AI, we work from its numbers. If you do not, Collimer's read is enough to start.
Which one do I need?
Do I need Sandcastle Labs if I already use Peec AI?
If your team has the time to act on what Peec AI shows, maybe not. If the tracking is clear and the pages that would change the numbers are not getting written, that is the gap we fill. We start with your manifesto, then write and ship the pages alongside your team.
Do I need Peec AI if I work with Sandcastle Labs?
No. Collimer gives every sprint a dated read of five assistants, and that is enough to start. Peec AI is useful when you want daily tracking of a prompt list you choose, competitor benchmarking, or sentiment over time. We work from its numbers if you have them.
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We make AI describe your company correctly.
Four fields, and we'll email you to find a time. We'll tell you honestly whether we can help, and whether you need us at all. You can read how the sprint works on the work with us page, or see all comparisons.