Build logs · series

Studio Build

Build logs about how Sandcastle Labs itself is built: marketing site, brand voice, infrastructure decisions.

Audience: Agentic studios and indie founders
Rhythm: Weekly while shipping site or brand work

Arcs that include this series

Founding 100 Days

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Week one: V1 of the site, and the parts that are not done
Jun 8, 2026

What shipped in week one of sandcastlelabs.ai: aurora hero, mobile nav, brand tokens, PostHog A/B. And the parts we left visibly unfinished on purpose.