About · Team
Chase Doelling
Co-founder · Marketing
Chase is a Co-Founder and the GTM Principal at Sandcastle Labs, bringing more than 15 years of experience building and scaling VC-backed B2B companies in high-growth environments ranging from $5M to $150M in revenue. Before joining Sandcastle Labs, he served as Principal Strategist and Director of Product Marketing at JumpCloud, where he led a global team and helped drive go-to-market strategy and execution. Chase is based in Colorado where he also serves as a mentor to the University of Colorado Leeds Business School and runs a local non-profit, NICE RICE.
Writing by Chase
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Four August guides priced a ladder we retired in September
Build log ·Four Collimer guides still quoted plans we deleted 21 days earlier. The prices were typed into prose, so nothing updated them.
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Should You Hire a GEO Specialist, Use AI Consulting Tools, or Let an Agency Handle It?
Build log ·For most $1–50M B2B SaaS companies, an AEO/GEO agency beats a full-time specialist, because AI-engine optimization is a continuous scaffolding problem, not a headcount problem.
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The Price Is Public Because the Sprint Is Guided
Build log ·Collimer cut three self-serve pricing tiers to one $6,500 guided sprint, reversing a standing rule against ever publishing that number.